How to write an ambitious political ad for 2018
Washington — The Senate is about to debate the future of Medicare and Medicaid.
And the Democrats are counting on Republicans to help them get the most out of them.
So Democrats are looking to tap into the political expertise and connections that GOP senators will inevitably draw from when it comes to the issues they care about most.
That’s why Democratic operatives are launching a new messaging initiative dubbed #MedicareFirst and the #MedicaidFirst campaign.
While the Senate is not scheduled to vote on a replacement plan until June, Democratic strategists say they are starting to see GOP senators start thinking about the issues that matter to them and how they can best engage with constituents.
One Democratic strategist familiar with the initiative said the goal is to make Republicans think about the future they could lose if they don’t get something done, something they can’t afford to do.
“You can’t lose the Senate,” said the strategist, who spoke on the condition of anonymity because the effort is still being finalized.
The messaging is a continuation of an effort Democrats have been working on for several years, as they try to build a progressive coalition that could help them win the White House.
Democrats were successful in the 2018 midterms in part by tapping into their grassroots base, where they had a strong base of older voters and minority voters.
They also succeeded in getting some Republican senators to come on board, and a number of them did.
But the party has struggled in recent years in attracting younger voters and minorities, and many of the GOP senators have been hesitant to take up the mantle.
This could be a time to go back to those people and help them realize how much they can do for them, said one Democratic strategist who spoke to POLITICO on condition of not being identified.
“It’s time to say, ‘Look, we’re here to help you, but we need to work with you, too.
You’re not going to do this alone.
You need help.
We need your help,'” the strategist said.
The new effort is also being run by two Democratic strategers who worked on the 2016 Democratic National Convention.
One of them, Katie Packer, is a veteran Democratic strategist whose work includes messaging for Democratic presidential candidates in 2020 and 2018.
The other, Matt Fuller, is the former head of Democratic congressional campaigns in Virginia, North Carolina, and Florida.
Packer and Fuller were not available for comment, but they said the messaging will be focused on how the Democratic Party can make sure that its candidates and offices are more inclusive.
The strategy was first outlined in a memo that Packer shared with Politico.
It calls for building on the success of the #FightForMedicare first wave in 2020, which brought tens of thousands of Democrats to the polls and produced a record turnout for Senate races.
The memo also lays out how the Democrats could make sure the next wave doesn’t fail.
The first wave was led by Senate Minority Leader Chuck Schumer, who pushed to expand Medicaid and Medicare under the Affordable Care Act.
But Democrats struggled to get Republican senators like Marco Rubio, a former GOP presidential candidate, to join the party.
And Republicans have been more reluctant to take the lead in helping Democrats.
“We need to build that coalition that will give Democrats a more comfortable path to victory in 2018,” Fuller said.
“The Senate is going to be one of the hardest seats to win in 2018.
We’re going to need a lot of help to make sure we win it.”
That means a new campaign strategy for Democrats.
The campaign is being run under the banner #MedicaringFirst, which is a nod to the fact that many of their most vulnerable Senate seats are in states that expanded Medicaid under the ACA, which the Senate has been trying to pass a replacement to.
“I think the Senate Democrats are doing the right thing, but I don’t think they have done enough,” said Fuller.
“There are a lot more Senate Democrats who need to get involved in that, and the Republicans are going to have to do a lot to make it happen.”
Democrats are already getting some help.
Several of their top Senate strategists are also running the Senate Leadership Fund, a super PAC that helps Republicans in Senate races, and both Democrats and Republicans have started donating to it.
But it’s still early.
The fund’s first donors have not been identified.
That raises the question of how much help Democrats can expect to receive.
The Senate Leadership Program, which was created in 2016 as a way for Senate Democrats to raise money for candidates, has not been much help to Democrats in 2018, according to multiple Senate Democrats familiar with its finances.
The super PAC did give a couple of donations to Senate Majority PAC, a Senate Democratic campaign committee, in 2018 but didn’t have much of an impact on Senate Democratic candidates in 2018 or in 2020.
“At the end of the day, the only reason they have had success in 2018 is because of the help they’ve gotten from other Senate Democrats,” said a former Senate Democratic strategist.
“But they’re not getting any help from the leadership PAC